Building a compelling personal brand has become essential for all builders.
You might be:
- A founder raising VC.
- A VC raising a new fund.
- An indie hacker looking to build distribution.
- Or <something in between>
Founder-led marketing is crucial for success in all of these realms.
But it’s easier said than done.
Building an online presence is hard and time-consuming. The chaos of social media can be distracting when you’re trying to build a business.
So what have builders done historically?
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They’ve hired agencies
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They’ve hired off shore ghostwriters
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They’ve done it themselves
But..
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Agencies are expensive when you’re just starting out.
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Ghostwriters are hit or miss. Good writers are rare and come at a price, bad writers are abundant but a waste of time.
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DIY can work, but it is highly distracting and a drain on time + headspace.
That’s why Andrea and I are building Spectral - a contentOS for founder-led marketing.
Shipping on February 18, 2025.
Join the waitlist below