spectral | product thesis  


Building a compelling personal brand has become essential for all builders.

You might be: 

  • A founder raising VC.
  • A VC raising a new fund. 
  • An indie hacker looking to build distribution.
  • Or <something in between>   

Founder-led marketing is crucial for success in all of these realms. 

But it’s easier said than done. 

Building an online presence is hard and time-consuming. The chaos of social media can be distracting when you’re trying to build a business.

So what have builders done historically?

  • They’ve hired agencies
  • They’ve hired off shore ghostwriters
  • They’ve done it themselves

But..
  • Agencies are expensive when you’re just starting out. 
  • Ghostwriters are hit or miss. Good writers are rare and come at a price, bad writers are abundant but a waste of time.
  • DIY can work, but it is highly distracting and a drain on time + headspace.

That’s why Andrea and I are building Spectral - a contentOS for founder-led marketing. 

Shipping on February  18, 2025.


Join the waitlist below